Fallon Talk
How can brands unlock the power of gaming and why should they start now?
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THE SITUATION
This wasn’t just a project—it was my capstone, the final challenge of my college years 🎓. And what better topic than dating?
Let’s be real—dating apps are everywhere. There’s an app for casual hookups, an app for serious relationships, an app for niche communities… and people just download them all. The problem? Choice fatigue. With so many options, dating apps start to blend together, making it hard for any one platform to truly stand out.
Enter Hinge. Unlike swipe-heavy apps, Hinge is all about “Designed to be deleted”—but how can they get more people to see them as the go-to app for finding real love? That’s exactly what I set out to uncover.
THE CHALLENGE
The dating app market is oversaturated, so Hinge needed a game plan to rise above the noise 🔊. My mission? Develop a full-scale marketing strategy to position Hinge as the top dating app for people looking for something real ❤️.
THE SITUATION
For my final internship presentation at Fallon, I knew I had to go all in on something I’m passionate about—gaming.
During the pandemic, with people stuck at home and extra time on their hands, gaming exploded like never before. As a gamer, I saw firsthand the passion of this community, yet brands were barely scratching the surface. From streamers to indie and hardcore games, there was so much untapped potential. It wasn’t just a hobby—it was a massive, thriving culture that brands couldn’t afford to ignore.
THE CHALLENGE
My mission was clear: Present to the entire agency, inspire the advertising experts at Fallon, and motivate them to get excited about gaming, showing them not just what gaming is, but why it’s a golden opportunity for brands looking to stay relevant and connect with audiences in new ways.
THE STRATEGIC APPROACH
Not everyone lives and breathes gaming, and not everyone’s going to get why it matters—so, I had to bring them in.
I started by introducing the gaming world from scratch:
🎮 What gaming really is—its history, its evolution.
📊 The industry’s massive growth and how it’s shaping culture.
👾 The audience—who’s playing and what it means for brands.
🚀 I also covered the types of gaming, trends, and the cultural impact, before transitioning into how brands can leverage gaming to break through the noise and make genuine connections with an engaged, loyal audience.
THE RESULTS
The presentation was a hit big—and not just in the way I hoped. People I’d never spoken to came up and told me how much they loved it, how engaging it was, and wanted to talk about my gaming experience. The Strategy Department was incredibly proud, which was honestly one of the best compliments I could’ve received. I was able to shift perspectives and leave Fallon with a lasting impression.
As my internship came to a close, I realized: not only had I presented something I cared about, but I’d sparked real interest in a space that’s only going to continue growing. 🎮